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Real Estate Digital Marketing

Why Develop Clicks for Real Estate?

Real Estate is one of the most conservative industries out there, and it’s mostly because most agents generate leads the same way they’ve been doing it for years: through expensive print ads in newspapers and telemarketing.

Develop Clicks is an online marketing agency in Troy, MI focused on helping Real Estate Agents get more business and be better marketers for their clients. As Artificial Intelligence (AI) is expected to transform the real estate industry. Develop Clicks holds the ability to help Real Estate Agents become more successful and provide more value to their clients. Our marketing techniques and Behavioral science data collection and analysis are helpful for individual realtors as well as Real Estate offices with multiple agents that have various strengths and weaknesses.

Importance of Real Estate Digital Marketing in Business Growth

Realtors know the importance of being found by homebuyers. Perhaps you already have a presence online or in your local community, and now you’re ready to grow your business. Is Digital marketing the solution? Real estate digital marketing allows you to grow your business, brand, and revenue. Digital marketing for real estate, however, takes dedication, time, and skill.

If you are looking for advice on digital marketing for real estate agents, you will find it in this resource.

Develop Clicks offers digital marketing services for real estate (and maintains a 91 percent client retention rate) that can help your real estate company grow.

What are the benefits of digital marketing for real estate agents?

There are a few reasons why digital marketing for real estate matters, according to Realtor.org:

  1. 90% of home buyers looked on the Internet for information on homes they were considering
  2. 76% of buyers drove by or set up a viewing for a home they found on the Internet
  3. Approximately 41% of buyers first found their home on the Internet (rather than through an advertisement or sign).

In light of this, Internet usage is becoming more and more critical, especially for home buyers.

You must have an online presence if you want to help buyers locate the homes you are selling. You won’t appear in searches if you don’t have it

The importance of digital marketing for realtors cannot be overstated. As a result, your business can grow and become a successful business that people in your area know and appreciate.

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Six ways to use digital marketing for real estate

Is your business ready to take advantage of digital marketing for real estate? Here are the best ways to market your real estate business with online marketing:

Make sure your company is listed locally
01

Make sure your company is listed locally

Local business listings on realty websites are crucial to the success of your business. To add your name, address, and business information to online directories like YellowPages.com, you'll probably have to create a Google My Business page. In addition to SEO, your listings should also appear in search engines so users can easily find them.

 Design a web page that will attract visitors
02

Design a web page that will attract visitors

Your website should be the centerpiece of your real estate online marketing campaign. You need to get found; otherwise, how will they find you? You will rank better for local search terms if you have a great website that will appeal to potential buyers.

Visitors to your website are primarily interested in your listings of available homes. Provide high-quality photos and a lot of information about the listings, including the address, school district, and the best way to get in touch with you with questions or arrange a visit. If you plan to include this section in your site, make sure it can be navigated easily and loads quickly.

Your site must be fast and responsive. As your pages load faster, you are less likely to lose impatient visitors and don’t want to wait. Furthermore, your website navigation should be as uncluttered and easy to use as possible. This can help keep visitors on your site. Likely, a confused buyer will never contact you again.

In addition, make sure you have easy-to-find and easy-to-use contact information. In 10-20 seconds, people will not find your number or email address, which means you will lose valuable business. Also, listing your location and contact information will increase your chances of appearing in local searches.

Stay active on social media
03

Stay active on social media

Almost all businesses use social media channels, such as Facebook and Twitter, as part of their marketing plans. As a realtor, you may not find all social media channels useful, but you should be the judge of what is best for you.

It would help if you always considered how much time and effort you will devote to your social media pages, what content you plan on posting, and whether you will have an audience. A social media company can help if you aren't able to post at least once each week.

A Twitter account can be a valuable tool for sharing content and resources with prospective homebuyers. A customer looking for a home working with you for a while may want to follow you on Twitter to see what you are sharing.

Facebook can be a fantastic way not only to find prospective buyers but also to contact them. You might receive questions or comments about your listings if you create a Facebook Page and allow fans to message you. In addition to this, Facebook can also be used to post content or photos of open houses.

Establish a presence in the community
04

Establish a presence in the community

Active participation online is an important way to get your name "out there.". If you regularly contribute to relevant blogs and forums or comment on them regularly, you might become an expert in your field. That will further encourage those in the market for a home to get in touch with you.

Contribute to blogs or guest posts on other websites.
05

Contribute to blogs or guest posts on other websites.

If you include a blog in your real estate Internet marketing campaign, you will have the means to tell potential clients about your expertise and experience. Furthermore, to build high-quality links back to your site, excellent blog posts or articles may be shared on social media or other sites, which will improve your reputation and your site's credibility.

Send emails to a dedicated list.
06

Send emails to a dedicated list.

A final tip would be to allow users to subscribe to your emails. Emailing your clients regularly could increase engagement and build a solid relationship as a real estate agent.

 

MailChimp is a service you can use to create an email marketing campaign. Your website can have a sign-up form. You can collect emails, compose, and send marketing messages with these platforms. Those who have not subscribed to your marketing emails cannot be added to it. Just keep in mind that email is opt-in only! Getting your emails marked as spam may lead to trouble for you.

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Get better results from real estate digital marketing

Thanks for reading our digital marketing advice for real estate. This page was designed to provide as much information as possible to realtors working to establish and grow their businesses. Real estate companies can differentiate themselves from competitors by utilizing Internet marketing strategies.

Developer Clicks, As a Digital marketing company that specializes in helping realtors, knows that they have a lot on their plate. They can’t concentrate on making sure their website is optimized. From building a beautiful real estate website to creating a blog to managing your social media accounts, we offer a wide range of Internet marketing services for realtors. You can even hire us to write content or build links for you.