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Strategies for Email Marketing Campaigns & its importance

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Your business can take advantage of email marketing to increase brand awareness, engage people with your business, and keep customers returning. To maximize your email marketing strategy, you need to build a strong campaign that communicates the appropriate information to your subscribers when they need it.

Choosing Develop Clicks for email marketing services is one of the smartest and most effective decisions you can make.

What your business can gain from email marketing

You are bringing one of the most influential and effective digital marketing channels into your marketing mix by partnering with  Develop Clicks for email marketing services. Many people believe email marketing is losing traction or ineffective compared with some other digital marketing strategies. Yet, the truth is much different.

One of the best ways to reach potential customers is through email marketing. Your audience can stay informed about upcoming events, learn about current specials, and more with social media.

1.     Email is checked frequently – by many people.

Almost 90% of Americans check their email every day. Email marketing is an effective way to reach your audience where they already spend their time — in their inboxes.

Your targeted audience will notice your messages if you place them in their inbox.

2. Encourage subscribers to visit your store

Using email, you can also encourage people to drop by your store to make a purchase.

You can encourage your subscribers to visit your physical store by telling them about your store’s events and specials. The benefit of this is that you’ll be able to interact face-to-face with your customers, and they’ll also get the opportunity to check out your wares in person.

3. Encourage subscribers to visit your website

Even without a physical storefront, you can still grab subscribers’ attention through email.

Your email campaign will bring more website traffic if you include buttons and links throughout your emails to help subscribers navigate from the email to your website.

Having more traffic to your website increases brand awareness and enhances conversions. This is why traffic to your website is essential.

4. Sending your subscriber’s personalized emails will appeal to them

Your subscribers will also appreciate getting emails from you showing their importance. Target personalization is deemed by 74% of marketers to increase customer engagement. Personalize emails based on previous purchases, pages a subscriber has visited, etc. It makes perfect sense since you appeal to the subscriber’s interests.

Rather than making it appear as a generic, bulk email, use the subscriber’s name when personalizing an email. Seeing their name indicates to the user that the email was intended specifically for them.

A personalized subject line is another way to increase the likelihood that users will open the email by 26 percent. Additionally, you can customize the content of the email based on what your customers have searched for on your website, what they have left in their cart, and what they have purchased previously.

Depending on your situation, you may suggest similar products, remind the customer that an item they left on their card is still available, or offer them information regarding an item still in stock.

5. There is no other digital strategy that offers a higher ROI than email marketing

An ROI, or return on investment, is significant for a business. It shows you how much profit you make for every dollar you spend on advertising, marketing, materials, or any other type of expenditure.

It is estimated that email marketing generates a return on investment of 4400%, meaning you will earn $44 in profit for every $1 you invest. There is no reason why your business should not take advantage of email marketing campaigns with this kind of ROI.

 6. Emails have a high click-through rate.

Click-throughs to your website are one of the goals of digital marketing. Make everyone aware of your website by posting a Facebook message, putting a button on your website, or posting a link on Yelp. A click on emails is 6 times more likely than one on tweets.

7. Marketing via email boosts conversions

Email marketing is a great digital strategy that drives conversions. Search engine marketing and social media marketing combined do not drive more conversions than email marketing.

As a business, you make money from conversions, and conversions are a means of understanding the health and well-being of your business. Without a conversation

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