Having a good-looking website is imperative to your business. Not only does users like good-looking websites, but it also helps retain them more. According to UXCam, 53% of users say that poor aesthetics is the reason they won’t return to a website.
Below are some reasons why you should have an excellent looking website:
The Website Brings Visibility
A well-designed and well-managed website is a great marketing tool for any restaurant. It brings you significant visibility and strengthens your brand image.
Also, a good liking website is a real source of information about your restaurant. It allows you to tell your story, your values, your vision, and how should a customers come to you.
Through your website, you will also be able to stand out from the competition thanks to a detailed presentation of your space, menu, prices and the use of persuasive sales arguments.
To increase the visibility of your website, you can use as levers: natural referencing, local referencing on Google applications, the creation of AdWords advertising campaigns, and advertising on social networks.
Interaction With Your Potential Customers
No more calling or going to the point of sale to answer questions. The website allows you to interact with your potential customers instantly. Take the example of an online menu and booking system, which are in all of modern restaurant websites nowadays. In addition to satisfying your visitors by providing them with quick information, those modules will help you grow your revenue significally.
A Good-Looking Website Builds Trust
Your potential customers are searching for you on the Internet. Testimonials from previous customers is a great way to convince them of your quality.
Not having a website at all or having an unattractive one will create a feeling of uncertainty. Similarly, it will not take more than a few seconds for the user to get a bad idea of your restaurant if your website isn’t attractive.
Conversely, a well-made website with precise and up-to-date information, refined design, and optimized ergonomics will give a professional image of your restaurant. With a good-looking website, your restaurant may even appear bigger and more established than it is.
A Cheap Advertising Channel
Advertising is all about creating great visuals. A well-designed, well-referenced website will be just as effective, if not more so, than an advertisement in the paper press, on the radio, or television. First of all, your target will be more precise, advertising costs will be lower, and you will measure the return on investment with specialized software. Another advantage is that, unlike other media where for each action you have to create a specific advertisement, promotion on your website is done in a few clicks. Also, you can use elements already used for previous campaigns.
Are You In For a Good-Looking Website?
Having a website with an excellent user interface can boost your revenue significantly. It helps generate more leads and converting leads to real customers as well. At OUR AGENCY, we provide affordable restaurant website design service starting from $497. It will help set a great image and attract more customers to your front door. Get in touch with us today!